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The Ultimate Guide to Building a Hashtag Strategy for Your Luxury Boutique Hotel

Hashtags are a crucial tool for boutique hotels to attract potential guests on Instagram. They allow users to discover and engage with your brand's content, and can ultimately drive bookings. But building a hashtag strategy can be overwhelming. Where do you start? What hashtags should you use? In this post, we'll provide a step-by-step guide to building an effective hashtag strategy for your luxury boutique hotel.

Research Your Audience

Before diving into building your hashtag strategy, it's important to understand your target audience. Who are they? What do they care about? What types of hashtags are they using? Use this information to inform your hashtag choices later on.

Identify Industry-Specific Hashtags

Research industry-specific hashtags that are relevant to your hotel. For example, if you own a boutique hotel in New York City, you might use hashtags like #luxuryhotelsnyc, #boutiquehotelsnyc, and #travelnyc. These will help you reach users who are specifically interested in luxury boutique hotels in New York City.

Use Location-Specific Hashtags

Location-specific hashtags are another powerful way to reach potential guests. Include hashtags specific to your city or region, as well as popular local attractions or events. For example, if your hotel is located in Miami, you might use hashtags like #miamibeach, #artbasel, and #wynwood.

Leverage User-Generated Content

Encourage guests to share their experiences at your luxury boutique hotel by creating a branded hashtag and asking them to tag their photos with it. This creates a pool of user-generated content that you can repost on your own account, giving potential guests a taste of what to expect.

Monitor Your Hashtag Performance

Use Instagram's analytics tools to track the performance of your hashtags. Are certain hashtags performing better than others? Are there any trends you can identify? Use this information to continually refine and improve your hashtag strategy over time.


By following these steps, you can create a comprehensive hashtag strategy for your luxury boutique hotel that drives engagement and ultimately leads to more bookings. Happy hashtagging!

Ready to take your Instagram presence to the next level? Contact us to learn how our Instagram management services can help you attract more guests and increase your bookings.

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