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  • Nicole Kiran

How to Use Instagram Stories to Boost Engagement and Drive Bookings for Your Boutique Hotel

Updated: May 14, 2023

Instagram is a critical tool for showcasing your hotel's unique personality and driving bookings. However, with so many businesses vying for attention on the platform, it can be challenging to stand out. That's where Instagram Stories come in.

Instagram Stories are a powerful way to connect with potential guests, build engagement, and ultimately drive bookings for your boutique hotel. Here are some tips to help you leverage this feature effectively:

Showcase Your Boutique Hotel's Unique Personality

Your boutique hotel is unique, and your Instagram Stories should reflect that. Use Stories to showcase your hotel's personality and highlight the aspects that make it stand out. For example, if your hotel has a stunning rooftop bar, post a Story showing off the view and the atmosphere.

Share Behind-the-Scenes Content

People love getting an inside look at the places they stay, and Instagram Stories are the perfect way to provide that glimpse behind the scenes. Post Stories that show your team preparing for an event, setting up a room, or getting ready for the day ahead. This kind of content helps guests feel like they're part of the experience, which can lead to increased engagement and bookings.

Use Polls and Q&A Stickers to Engage Your Audience

Instagram Stories offer a range of interactive features, such as polls and Q&A stickers, that allow you to engage with your audience in real-time. Use these features to ask questions about what kind of content your audience wants to see, gather feedback on new offerings, or simply spark a conversation. The more engaged your audience is, the more likely they are to book a stay at your boutique hotel.

Highlight Special Offers and Promotions

Use Instagram Stories to promote any special offers or promotions you're running. You could create a Story that showcases a discounted package or highlights a new service you're offering. Make sure to include a clear call-to-action that directs viewers to your website or booking page.

Use Hashtags and Location Tags

Hashtags and location tags are essential for increasing the reach of your Instagram Stories. Make sure to include relevant hashtags that align with your hotel's brand and location tags that target the areas where you want to attract guests.


By following these tips, you can leverage Instagram Stories to boost engagement and drive bookings for your boutique hotel. Remember to track your performance using Instagram's analytics and adjust your strategy accordingly.

Ready to take your Instagram presence to the next level? Contact us to learn how our Instagram management services can help you attract more guests and increase your bookings.

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