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How to Create a Cohesive Instagram Feed for Your Luxury Boutique Hotel

Instagram is an incredibly powerful tool for luxury boutique hotels, providing a platform to showcase your unique personality, style, and amenities to potential guests. However, with over one billion active users on the platform, it's important to stand out from the crowd. One way to do this is by creating a cohesive and visually stunning Instagram feed that accurately represents your brand's style and tone. In this post, we'll provide tips and best practices for creating a cohesive Instagram feed for your luxury boutique hotel.

Choose a Theme for Your Feed

The first step in creating a cohesive Instagram feed is to choose a theme that aligns with your brand's messaging and goals. This could be anything from a color scheme to a specific visual style. Once you've decided on a theme, stick to it consistently across all of your posts to create a visually appealing and cohesive feed.

Use Consistent Filters and Editing Techniques

Using the same filter or editing technique on all of your photos can also help create a cohesive feed. This will give your Instagram page a consistent aesthetic that makes your brand more recognizable and memorable to your audience.

Plan Your Posts Ahead of Time

Planning your posts ahead of time is key to creating a cohesive feed. This allows you to see how each post will look next to the others and make any necessary adjustments. Use a content calendar or scheduling tool to plan out your posts in advance and ensure that they align with your chosen theme.

Optimize Your Captions and Hashtags for SEO

In addition to creating a visually cohesive feed, it's important to optimize your captions and hashtags for SEO. Use relevant keywords and hashtags that potential guests might search for when looking for a luxury boutique hotel in your area. This will help improve your Instagram page's visibility and attract more followers.


By following these tips and best practices, you can create a visually stunning and cohesive Instagram feed for your luxury boutique hotel that accurately represents your brand's style and tone. Remember to choose a theme, use consistent filters and editing techniques, plan your posts ahead of time, and optimize your captions and hashtags for SEO. With a cohesive Instagram feed, you'll stand out from the crowd and attract more potential guests to your hotel.

Ready to take your Instagram presence to the next level? Contact us to learn how our Instagram management services can help you attract more guests and increase your bookings.

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